EquipmentTraderOnline.com Launches Mobile Site

EquipmentTraderOnline.com has announced the “mobilization” of its portal. With this launch, more than 40,000 pieces of construction, farming, lifting, forestry and grounds care equipment for sale can be viewed using any mobile phone that has internet access.

“Accessing online information through mobile phones has exploded, and it will only continue to grow. Making our portal accessible from mobile phones is a no-brainer,” said Mark Bondi, Director of Sales & Marketing.

The release of EquipmentTraderOnline.com’s mobile site follows closely on the heels of the release of its free iPhone app within the Apple Store. Since its release, close to 3,000 people have downloaded the app, contributing to the 30% growth in traffic to EquipmentTraderOnline.com.

“This has been an exciting spring. Taking EquipmentTraderOnline.com mobile is only the latest in a series of initiatives which have expanded the value of the services we provide to our dealers,” Bondi noted. “And the data is looking good. Leads are up and our customers are beginning to sell more equipment.”

Source: Equipment Trader Online

Caterpillar and Demlone Take Demolition To New Heights with DEM50

The Caterpillar homepage features details on the DEM50 ultra high demolition (UHD) machine manufactured by Demlone. The DEM50 offers a flexible working height of 18, 21 or 23 meters and can carry a work tool weighing up to 3,000 kilograms throughout most of the working range. This means improved performance and versatility for demolition contractors compared to previous models available from Caterpillar dealers.

Photo Credit: Caterpillar

The DEM 50 is the first machine resulting from a close cooperation between Caterpillar and Demlone, a subsidiary of a French demolition equipment specialist Vensys Group. Built on the Caterpillar 336D L demolition duty hydraulic excavator, Demlone manufactures the front-end structures and assembles the completed machine.

Utilising the undercarriage of the robust Cat® 336D with purpose-built, strengthened heavy-duty upper frames, the DEM50 offers working heights of 18, 21 and 23 meters, from a modular boom and stick system. Its demolition equipment is made up of a main boom section, 3-meter and 5-meter boom extensions and a single stick, allowing contractors to rapidly change between the three different working heights.

Photo Credit: Caterpillar

The machine is equipped with a hydraulic boom foot quick coupler, with the lower pins being controlled hydraulically from the cab. All of the hydraulic hoses between the boom foot and the main boom structure are equipped with quick disconnects, so that the boom configuration can be changed in 20 minutes, far less than the 3-4 hours of previous machines.

A standard reach backhoe boom can also be supplied as an option, using the same rapid-fit pin system. This provides increased productivity for the customer, as the machine can complete a wider number of tasks on the demolition job site.

Source: Caterpillar

The Bobcat 324 Excavator

Photo Credit: Bobcat

The Bobcat homepage features details on the new Bobcat 324 compact excavator, equipped with a redesigned work group to reach farther, dig deeper and dump higher.

The new 324 excavator is a Conventional Tail Swing unit in the 1.5-ton operating class. Its boom cylinder is attached to the top of the boom instead of the bottom, giving it more protection from damage while digging. It also features a lighter-weight yet durable boom fabrication with cast pivot joints.

As a result, the 324 offers a maximum dig depth of 8 feet 6 inches, reach at ground level of 14 feet, and dump height clearance of 8 feet 8 inches — all of which are best in class.

The undercarriage on the 324 excavator hydraulically retracts to a width of just 38.6 inches for travel through gates and doorways, or alongside homes.

Source: Bobcat

New John Deere 900 KH-Series Tracked Harvesters Offer Extra Power and Productivity

The John Deere homepage reports on the new 900 KH-Series Tracked Harvesters. According to John Deere, this new harvester offers extra power and productivity to take on the toughest trees, with dual power options at 300 hp or the industry-first 330 hp.

Photo Credit: John Deere

The 900s feature a larger displacement Tier 3 PowerTech Plus™ 9.0L engine that delivers the power needed to move, swing and harvest faster due to dual swing motors for high torque and a power management system that makes sure no power is wasted.

"What we've heard in the woods is that our 903KH and 909KH Harvesters get more done and cover more ground so operators can take on more of the forest," said Elliott Little, Product Marketing Manager, Tracked Harvesters and Tracked Feller Bunchers. "These machines are packed with customer-driven features and are sure to provide superior uptime and productivity while lowering daily operating costs."

Source: John Deere

Caterpillar Introduces XQ1250G Natural Gas Generator Set for Mobile Applications

Caterpillar has announced the availability of the XQ1250G natural gas mobile generator set. Sold and rented exclusively through Cat dealers, it is rated for continuous operation at 1,250 kW 480/277 V 60 Hz.

Photo Credit: Caterpillar

According to Caterpillar, the Cat XQ1250G is an easily transportable, self-contained, natural gas power plant. It offers an easy-to-use control system to parallel with other Cat generators or with an electric utility.

“Many factors have contributed to development of Cat natural gas generator set rental units,” said Electric Power Rental Marketing Manager, Scott Heppner, Caterpillar Inc. “The industry is demanding cleaner, more efficient mobile power. Customers want to be able to meet both budget and sustainability targets. Given the rising demand for lower carbon fuels, increased gas pipeline availability and decreased natural gas pricing – the XQ1250G is a good fit for those in the market for 1MW+ mobile units.”

Source: Caterpillar

Equipment Trader Magazine to be Available at No Charge

Equipment Trader has announced a significant shift in how magazines will be distributed. Beginning in May, Equipment Trader’s magazines will be available at no charge, as opposed to being sold through stores.

“Information today is free. Now, so are our magazines,” said Mark Bondi, Director of Sales & Marketing. “This move is part of our larger plan to expand the value of our equipment dealers receive. We are staying current with today’s marketplace and leveraging technology more effectively for our dealers,” added Bondi.

The shift is expected to significantly increase the readership of the Trader publications, driving greater results for those who advertise in them. The Trader publications will continue to available at convenience stores around the county. A complete list of these locations can be found at EquipmentTraderOnline.com.

“The change to our print business comes as we continue to see the rapid expansion of our online business services,” Bondi noted. “Our print distribution will now be aligned with how we engage our online audience of equipment buyers.”

Equipment Trader has a series of planned online releases this spring specifically for its online advertisers,” A new source of leads, called “Locator Leads,” will become available to dealers on EquipmentTraderOnline.com. In addition, dealers will have access to monthly business intelligence reports which give insight into how a dealer’s pricing compares to others in a given market and how that pricing is impacting results.

“Our dealers are going to absolutely love what we have coming down the pike for them,” Bondi concluded.